Li ning horse g nearly halved "stock sports product enterprises to be brand to break
If you look carefully those China's top sports product enterprises, such as li ning or horse g, will find a very interesting phenomenon: since this year, the company's shares almost all were ks. And all of this, but all occurred in China's consumer boom stage, really let the poll. Li ning horse g share price cut nearly sports product enterprises to be brand to break if you observe carefully those China's top sports product enterprises, such as li ning or horse g, will find a very interesting phenomenon: since this year, the company's shares almost all were ks. And all of this, but all occurred in China's consumer boom stage, really let the poll. In fact, after 10 years of growth, the Chinese sports product enterprises has entered into mature stage of development, when NFL hats the channel number has reached a lot of base, they can only break through brand, through the brand to improve the tension gross margin, namely endogenous growth, or the only way for the development of the enterprise. Exactly what caused the China sports product enterprises suffer from "flu"? Take a look at what you. Let's look at the following set of data: since this year, li ning fell 62%, horse g sports fallen nearly 60%, China trends fall 60%, 361 degrees a little better, but fell 44%. Then at the same time period the hang seng index fell on that? The answer is 19%. In other words, these sports goods shares not run win grail. Reporters noticed that, more strangely, despite the country's consumer confidence index from May 2011, falling to 105.8 November 97.03, but retail growth remains strong. Data shows, this year in November, China's retail consumer goods total is 1.6 trillion yuan, up by 17.3%; Accumulative total 16.35 trillion yuan, a year-on-year increase of 17%. So, these sports goods company performance exactly how? According to fortune China nets data, by the end of June 2011 in the first half, li ning mid-term earnings for 294 million yuan (RMB hereinafter the same), up to reduce 49%; The heavy falls is the trend, its net profit in the first half year-on-year drop 71%; Over the same period, anta sports profit up 22%; In addition, 361 degrees of the net profit up 30%. This is a very interesting phenomenon, although the company performance is uneven, but its share price were encountered violent Discount sunglasses selling. Reporter discovery, the Chinese sports supplies company past to channel expanding quick, in recent years the joining trader sweeping digestive inventory and not expansion with foreign sports goods orders and business competition, the above phenomenon is caused by the three factors.